Yaoqi Guo: Why Evony Became a Favorite Among Gamers

Yaoqi Guo's foresight on mobile games ensured that his team was fully prepared for Evony TKR's game launch.


Florence King

3/25/20243 min read


A video game developer and publisher with an international customer base, Top Games Inc. has generated hundreds of millions of dollars with over 200M downloads. Its flagship game, Evony: The King's Return, is extremely popular in the mobile strategy game genre, is the key to its success.

Established in 2016 and led by CEO Yaoqi Guo, Top Games Inc. is driven by the simple but admirable mission to bring "high-quality and fun games to players all over the world." These devoted players, demonstrating their deep passion and trust for the game, actively congregate on the in-game channels and engage in detailed discussions.

"The storyline and the server against server wars are well-executed. Players should do their research daily in the game; there is a lot to learn with this game, it's not simple by any means. Be prepared to keep notes on your generals, gear, and troops," reviewed one of the players on the forum.

Why Evony Became a Favorite Among Gamers?

As the one of best MMO real-time strategy Games of 2022, Evony: The King's Return has an extensive and storied history. Realizing the vast potential of digital games driven by mobile app technology, Yaoqi Guo and the Top Game development team engaged in years of research and preparation to identify the very best way to break into this largely untapped consumer technology market.

Yaoqi Guo's foresight on mobile games

More than a decade ago, players were still focusing on social media mini-games and browser games; Evony was also one of them. Yaoqi Guo's foresight on mobile games ensured that his team was fully prepared for Evony TKR's game launch, but also laid a good foundation for the success of this game, leaving enough time for the ever-improving user experience in the latter part. We know that for a game to be considered good, it must offer a depth of user experience, and Evony is no exception. The team, focusing on the user and driving value through a high-quality user experience, has made senior Evony players regard it as a deeply challenging mobile strategy game. You need time and understanding of the game to improve within it. This challenging mid-core gameplay has also led to Evony being honored with the #5 position on Data.ai's list of Top Ten US-Headquartered Mid-Core Games in 2022, a testament to the players and the industry.

"Evony: The King's Return" blends strategy, historical adventure, and interactive community engagement. Developed by Top Games Inc., this real-time strategy game has captivated over 200 million players globally since its inception in 2016, offering an immersive gaming experience that transcends language and cultural barriers through its support for 26+ languages across 150+ regions​​​​​​.

At its core, "Evony" allows players to delve into a world where they can assume the role of a lord or lady with the ultimate goal of becoming the sovereign ruler. It enables players to engage in city development, exploration, the recruitment of historical generals, and epic battlefield clashes. Players can choose from seven major civilizations, including America, China, Europe, and more, each bringing its unique architectural style and bonuses, allowing for a highly personalized and strategic gameplay experience.

According to Sensor Tower data, it became a favorite among gamers, accumulating roughly 62 million downloads and generating more than $385 million in US dollars in 2022. Additionally, the global net revenue exceeded an impressive $355,385,440, with over 200 million cumulative downloads by 2023.

Evony's Super Bowl Commercial Success

In 2017, Top Games aired a commercial advertisement for Evony: The King's Return during the televised broadcast of Super Bowl LI. Featuring international superstars in a compelling performance, this ad rapidly expanded the game's outreach, causing it to become one of the "Top 5 Most Downloaded Games in the US" and one of the "Top 10 Highest-Grossing Games" across more than 50 countries. With 743,207 total reviews, the game currently holds a rating of 4.4 out of 5 on Google Play. At the Apple App Store, it holds a rating of 4.1 out of 5 with 43,100 players reviewing.