Benjamin Gifford: Aligning Games with Local Spending and Social Preferences

When it comes to mobile gaming, one key factor that influences a game's success is its regional appeal. While a game may thrive in one region, it can flop in another. This is due to various factors such as device preferences, payment systems, cultural representations, and social interactions. Game developers must understand these differences in order to avoid failure and to create games that resonate with their target audiences.

Regional Preferences and How They Shape Game Design

Benjamin Gifford, Vice President of Top Games Inc., emphasizes the importance of preparation when developing a new game. The company relies heavily on data science to make strategic decisions, ensuring that their games meet the specific needs of players from different regions. This approach is evident in the global success of Evony: The King’s Return, a mobile strategy game that represents various cultures and civilizations across the world. The game features seven civilizations, including those from China, Europe, Japan, Korea, the Americas, and the Arab world. By integrating diverse cultural elements, Evony appeals to a wide audience while promoting inclusivity and diversity.

Asia vs. Europe: Contrasting Player Preferences

Shorter, More Frequent Play Sessions in Asia

Data shows that players in Asia tend to prefer shorter and more frequent gaming sessions. On average, Asian players engage in games for 10 to 15 minutes at a time, with a preference for fast-paced, interactive gameplay. Social interaction is also a significant aspect of gaming in Asia, with many players seeking multiplayer experiences and active communication within the game. For developers targeting the Asian market, it is crucial to design games that focus on quick game progression and social features that enhance player engagement.

Longer, More Complex Games in Europe

In contrast, European players typically engage in longer gaming sessions, often lasting 30 to 45 minutes. These players are more tolerant of complex storylines and intricate gameplay mechanics. Unlike their Asian counterparts, European gamers tend to prefer single-player experiences but are open to multiplayer elements if they align with the game's core design. Developers focusing on the European market should prioritize challenges, immersive storytelling, and high-quality visuals. Games that offer detailed graphics and strategic gameplay elements are more likely to appeal to European players, who often have access to higher-end devices compared to their Asian counterparts.

Tailoring Games to Regional Preferences

Given these regional differences, game developers must adapt their designs to cater to the specific preferences of each market. For Asian players, this means creating games that are engaging, fast-paced, and socially interactive. For European players, the focus should be on creating deep, immersive experiences with high-quality visuals and complex gameplay. Developers should also consider cultural elements that resonate with each audience. For example, games featuring medieval fantasy themes may have greater appeal in Europe, while Asia may gravitate toward themes that reflect their own cultural history and traditions.

The Importance of Quick Iterations in Game Development

Benjamin Gifford’s philosophy of "design, build, and break" is central to the approach at Top Games Inc. He believes that rapid iteration and quick feedback are essential for success in the fast-moving gaming industry. Rather than spending excessive time on perfection, Top Games focuses on identifying and capitalizing on trends in the game industry, refining their games based on real-world player feedback. This agility allows the company to stay ahead of competitors who may be slower to adapt.

Through practices like MVP (Minimum Viable Product), OKR (Objectives and Key Results), and dedicated teams such as the "Tiger Team," Top Games has fostered a culture of creativity and innovation. These methods enable the company to prioritize the most important tasks, fueling its rapid growth and success. Evony, for example, has maintained a loyal player base for over eight years, a testament to the effectiveness of Top Games' development strategies.

The Future of Independent Game Developers

Looking ahead, the gaming industry will continue to be shaped by the large investments made by major players and emerging technologies. However, independent developers like Top Games will increasingly focus on deeply understanding user preferences and creating high-quality mobile games that offer meaningful experiences. High-quality games that deliver deep, immersive gameplay and a sense of achievement are the foundation of a successful mobile game. Under Benjamin Gifford’s leadership, Top Games Inc. will continue to focus on "effective execution" to produce more standout titles that captivate global audiences.

By leveraging data science, understanding regional preferences, and prioritizing quick iterations, Top Games Inc. is well-positioned to lead in an ever-evolving industry. The future of mobile gaming will not only rely on technological advancements but also on the ability to create games that resonate with players on a personal and cultural level.